Ryan Farrant
Brand Concept | Brand Identity | Brand Guidelines | Brand Execution | In-store Brand Application
In a fast-growing city like Riyadh, people are increasingly health-conscious but lack a truly immersive organic shopping experience. Enter Rootura. Combining the 50-year heritage of Europe’s La Vie Claire with a modern, purpose-built local brand identity to create a hybrid retail and dining space. Customers don’t just buy organic ingredients, they experience them through the in-store market cafe.
Rootura isn’t just a European brand copy, it’s a bespoke local experience of the highest standard.
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The Challenge
Rootura is an Organic food market offering customers European quality organic produce, for both a supermarket and dine-in experience.
The graphic language created evokes a sense of rawness and ‘messyness’, similar to what you would expect on a farm.
Rootura is an Organic food market offering customers European quality organic produce, for both a supermarket and dine-in experience.
The graphic language created evokes a sense of rawness and ‘messyness’, similar to what you would expect on a farm.
